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B2B vs. B2C
Because we have spent the past 2+ decades in approximately equal portions marketing and selling to businesses as marketing and selling to consumers, we fully understand the unique opportunities and...
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Great Story & Early Lesson About The Difference Btw Sales and Marketing
I recently came across this recount of a young marketing executive’s first brush with Sales in a valiant effort that backfired mightily. Though a tale that is over 30 years old, it’s lessons are as...
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LinkedIn to Allow Company Followers & Fan Pages
Linked In, with over 100 million professional users, is giving those users the ability to follow and like their favorite companies, just like Twitter users follow and retweet their favorite celebrities...
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B2B Prospecting Integrated Dashboard – It’s Going To Be Cool
I recently discovered this video depicting a conversation between a Forbes blogger and the head of Salesforce.com’s new Data.com project. With their recent acquisition of Jigsaw last year and new...
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Social Enterprise: Giddee Up
Whether you are B2B or B2C, are you ready for complete integration of your Marketing and Sales efforts into all the dominant social media platforms? It’s called the Social Enterprise and it has...
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Content Marketing 102
New Market Entrepreneurs need to be leveraging content marketing as part of their mix. In this second installment post I share another good piece that comments upon somebody else’s content marketing!...
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Content Marketing 101
In this post the other day I shared a chart that contrasts the different methodologies employed by marketers to build audience. If you saw it (or want to quickly check it out now) you will note that...
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Stat-a-Palooza: Big Companies & B2B “Going Social”
Kenny Chesney has a great song, “Going Coastal” which has become one of his many anthems to summer living. We can’t help but wonder how the lyrics might play if changed to “Going Social”, which seems...
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Sales & Marketing Are Dead (As We Know Them) & What To Do About It
In recent weeks the pages of the Harvard Business Review have been decorated with provocative titles that suggest the end is near for practitioners of the Marketing and Sales profession– in both B2C...
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B2B Marketing Key Success Factors
Below is an excellent infographic entitled “The B2B lead-gen Manifesto”, published by a landing page technology platform, Unbounce. Along with the infographic, Unounce published some great Key...
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